Not the biggest fan of this NBC Bay Area promo campaign. But loving the NBC Cleveland spots that follow.
On the voiceover side, I’ve noticed the trend of “conversational” tone that many clients are asking for. It works, for sure. But sometimes, it can be taken overboard. Like in the following NBC Bay Area spot. I’m not sure if it’s a network spot, a horror movie commercial or a fiery political ad. It just feels weird. And I’m not sure the news anchor is on my side. Sounds like he’s yelling at me!
I would’ve changed the music, or the tone. Maybe tone it down a bit. Feels a bit rehearsed and intentional. It should be, but it shouldn’t feel that way.
NBC Cleveland does this conversational bit a little better. It feels… real.
Yo. Last year, this time, I was preparing to make the move to Baton Rouge, Louisiana to take an on-air personality radio job. The program director really liked me. Their only hesitance was they didn’t understand why I would leave New York for an entry level radio gig in Louisiana. That entire run was such a pivotal moment in my career. After four years of applying for radio personality jobs, someone from a major corporation had finally called me and wanted me on.
But God has a way of having us go through situations so that we can grow through them. Because when I got the call, I realized this was not the direction I wanted to take my career. I felt horrible about not wanting the job and felt like I betrayed God by asking for something, getting it and not wanting it. It was an incredible journey that truly enhanced my vision in terms of my long term goals.
I have embraced the idea that this journey is mine, to be compared to no one else’s journey. We all have a unique story. And life, though told like a narrative, isn’t experienced liked a narrative. There are way more uncertainties and bumps than ‘success stories’ will have you believe. During that time, I had a moment where I had to decide to stop being lazy and use the talents that God placed in my heart. Sometimes, we do what we’re comfortable with rather than what we’re capable of. I had to digest that idea and take a personal inventory of my life goals. I had to reimagine, rethink and redo everything.
Since then, after praying for vision and perspective, God has placed opportunities in front of me that has allowed me to find and showcase my most personally fulfilling talents. Maybe you can begin to do the same.
Fear. Fear. Fear. Also, advertising.
Found this on GE’s official youtube page. Brilliant and simple storytelling.
Ideas are scary, messy, and fragile, but under the proper care, they become something beautiful. GE is a place where ideas are nurtured and brought to life through innovations that make the world better.
GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.
So much could have been done with this idea. There is a lot left to be desired. But I love the idea!